Graduating from Graphic Design ITB in 1973, Indra Abidin joined PT
Fortune Indonesia as a part of account management. In addition to his
natural talent as an artist and his skills in public relations and
communications, Indra”s “never-say-die” or “I can do it” mindset, have
propelled the growth and prominence of Fortune in the advertising
industry.
His dedication to PT Fortune Indonesia saw his career experience a
meteoric rise and he became Managing Director in 1980. From 1987
onwards, Indra Abidin helmed the agency as its President Director.
Indra”s vision is to develop the future leaders of Fortune in terms
of value and culture, people competence and business. He has been
competing with big international advertising companies with basically no
international affiliation and no expatriate manpower.
Indra initiated a public listing of Fortune in 2001 in order to
further promote good corporate governance, and it is the first and only
ad agency listed on the Jakarta Stock Exchange. Indra”s success in
crisis management has been a great achievement to date.
His long-term business plan is to focus more on the content rather
than on the hardware. Products to be developed or strengthened include
media planning; developing entertainment marketing together with brand
activation; content and program provider for the TV sector; social
marketing with the government sector; brand and value building and
consulting; and developing PR and people relation strategies.
PT Fortune Indonesia, under the leadership of Indra Abidin achieved
many several international milestones including the Family Planning
Program (Keluarga Berencana) and other accolades including MURI, London
International Awards, New York Festivals Award, Citra Pariwara and more…
Indra Abidin is also active in several regional and international
advertising organisations is now South East Asia”s first Senior Vice
President of the prestigious International Advertising Association
(IAA). IAA represents Advertisers, Media and Agencies with over 4,000
members, 56 chapters, across 76 countries and has been championing
responsible marketing communications for more than 80 years.
From 2008 to 2010 Indra will become World President elect of IAA, an Asian first!
He is widely recognised as the prime mover of the Asia”s premier
advertising awards show; the Asia Pacific Advertising Festival (AdFest)
which is now moving into its 11th year.
Indra Abidin has also been distinguished by winning the Ernst and
Young 2005 Entrepreneur Of The Year National Special Award for Corporate
Social Responsibility and Inspirational Leadership.
The ADOI Advertising Awards (AAA) 2007 is honored to welcome Pak
Indra Abidin into the AAA Hall of Fame for his exemplary contribution to
the growth and success of the Indonesian advertising industry at large.
source : dgi-indonesia.com/indra-abidin-the-iaa-world-president-and-chairman-2008-2010/
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